Who we are

Biz Factory is a Sydney-based advisory firm specialising in market entry, investments, and growth strategies for startups and established businesses, helping them navigate complex market challenges effectively.

At BizFactory, we empower businesses to unlock their full potential by providing strategic consulting services tailored to meet the unique needs of startups and established companies alike. Our team, comprised of seasoned entrepreneurs who have launched, scaled, and exited their own businesses, brings a wealth of experience across both corporate and startup environments.

We specialise in strategy development, market research, and market entry advisory services, with a focus on Latin America, Europe, Australia, and Asia.

Our expertise spans fintech, e-commerce, technology, retail, and more, ensuring that every client receives personalised solutions to drive growth and innovation. Whether it’s validating new ideas, executing high-growth strategies, or navigating international expansion, BizFactory is committed to turning challenges into opportunities for success.

Our Expertise

We offer tailored consulting services to drive growth and innovation. Our expertise delivers quantifiable results, making us your trusted partner for lasting success.

1. Expertise Across Multiple Disciplines

We provide comprehensive consulting services that span strategy development, market research, digital transformation, and operational optimization. Our team is equipped to handle diverse business challenges, ensuring that every client receives tailored solutions.

2. Data-Driven Approach

Our strategies are built on rigorous data analysis, ensuring that every decision is informed by actionable insights. This approach helps businesses navigate complex market dynamics and achieve sustainable growth.

With a focus on Latin America, Australia, and Asia, we offer specialised market entry advisory services. Our local expertise helps companies expand into new markets with confidence, leveraging our knowledge of regional trends and regulatory environments.

3. Global Market Expertise

4. Innovative Solutions

From IT outsourcing to product design and marketing consulting, we deliver cutting-edge solutions that drive business innovation. Our team is committed to staying ahead of industry trends, ensuring that clients benefit from the latest technologies and strategies.

5. Personalised Service

At BizFactory, we believe in building strong relationships with our clients. Our team works closely with businesses to understand their unique challenges and goals, providing personalized support every step of the way.

Our mission is to deliver tangible results that drive business success. We measure our success by the impact we make on our clients’ bottom line, ensuring that every strategy and solution is designed to achieve measurable outcomes.

6. Results-Oriented

The Team

Our masterminds brainstorm relentlessly to design next-level digital experiences and solutions

Eduardo Ferrero - Founder & CEO

Eduardo has extensive senior leadership experience in Fintech, Financial Services, and Technology, with cross-border advisory expertise in Australia and Peru. Serial entrepreneur, he has founded multiple startups and ventures in e-mobility, e-commerce, technology, retail, and real estate. Passionate about driving innovation and scaling businesses.

https://www.linkedin.com/in/eduardoferrero/

Trang Phan- Chief Product Officer

Former Director of Digital Transformation at PVcomBank & Ex-McKinsey Consultant. A results-driven Digital Design Expert with 16+ years of experience leading software design, digital transformation, and UX/UI strategies across Asia, Australia, and Europe. Proven expertise in digital strategy, user research, interactive design, and leadership in product and team management.

https://www.linkedin.com/in/trangqphan/

Erick is an internationally recognized growth strategist with over 20 years of experience in scaling corporations, startups, and retail operations across Brazil and Australia. At Havaianas, he led the expansion of the retail channel, achieving a remarkable 250% increase in revenue within a year. Erick has co-founded businesses in fashion, importation, and a sports marketplace, merging entrepreneurial insight with practical execution.

http://www.linkedin.com/in/marquezerick/

Erick Marquez - Operations & Business Growth Specialist

Mateo has expertise in Strategy and Project Management, with consulting experience for Mattel, Samsung, and ZipRecruiter. He has also led end-to-end product development from design to manufacturing at Boombanc Inc.

https://www.linkedin.com/in/mateo-sturla/

Mateo Sturla - Business Development

Our team is continuously evaluating new business ideas and investment opportunities. We have actively built startups and invested in multiple ventures.

If you have a new business idea or investment opportunity you'd like to discuss confidentially, we’d love to hear from you.

Investments & Opportunities